Mercedes-Benz Joins with Amazon Key Online video on “Cinderella” Marketing campaign to Celebrate and Encourage People today | Company

ATLANTA–(Enterprise WIRE)–Aug 2, 2021–

Mercedes-Benz announced nowadays that they are signing up for forces with Amazon Primary Movie and their extremely anticipated movie, “Cinderella,” to launch a campaign that celebrates powerful persons and encourages woman empowerment. Dedicated to inspiring, connecting, and encouraging 1 a different, Mercedes-Benz will support this initiative by amplifying potent stories, highlighting the great importance of group and building support methods. The campaign launches nowadays and will element a tv professional, special online content material and a livestream party, all of which spotlight the extraordinary cast and crew.

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Premiering September 3 on Amazon Key Online video, “Cinderella” is a musically driven bold new get on the conventional story. The heroine, performed by Camila Cabello, is an ambitious young woman whose dreams are more substantial than the world will enable. Mercedes-Benz tapped the film’s guide actors, Cabello and Billy Porter, who performs the Wonderful Godmother or “Fab G,” to join the Mercedes-Benz family as the brand’s newest ambassadors.

“Cinderella is a musically-pushed bold new get on the classic story you grew up with,” states Ukonwa Ojo, CMO of Amazon Key Online video. “We are fired up to be a part of forces with Mercedes-Benz to launch a marketing campaign that celebrates strong folks and encourages feminine empowerment. Our heroine (Camilla Cabello) is an bold younger female whose goals are even larger than the world will enable, but with perseverance and the help of her Fab G (Billy Porter), she will make her dreams arrive legitimate.”

Motivated by the movie, Mercedes-Benz collaborated with its agency, Merkley + Companions, director Rachel McDonald of Biscuit Filmworks, and a largely woman forged and crew, to produce a new television commercial which aims to encourage gals to rewrite the roles they were being informed to have in the planet. Positioning innovation at the forefront, Mercedes-Benz is showcasing the wonderful talent driving “Cinderella” who are breaking the mildew and leaving their mark. Launching today, the commercial stars Cabello, “Cinderella” director and author Kay Cannon and producer Shannon McIntosh. The location also characteristics the Mercedes-Benz G-Course which is identified for its iconic design and style and fantastic performance. The industrial, which highlights the collaboration of solid, inspirational gals who are shattering the glass ceiling, will go dwell digitally on August 2 and operate-on community and cable channels beginning August 23.

“Playing Cinderella, a character that I have cherished considering that I was young, is a dream come genuine,” claimed Cabello. “I’m honored to reimagine this character in a appropriate way and work with Mercedes-Benz to motivate women to desire massive. I was thrilled to produce this marketing campaign with an amazing group of solid women and hope that it will inspire females everywhere you go to choose their future into their possess palms.”

As element of the collaboration, Mercedes-Benz will invite enthusiasts to tune in for the “Dressed for a Dream” livestream vogue present on Saturday, August 28 at 4:00pm PST/ 7:00pm EST on Pre-registration will open now by way of the occasion landing webpage. Hosted by Porter together with Actress Jamie Chung, the display will function men and women who come from assorted backgrounds and have inspiring achievement tales. These “Everyday Ella’s” have tales to inform, men and women to inspire and runways to walk as they product seems to be from the hugely anticipated “Cinderella” film. Furthermore, the “Inside Ella’s Closet” material piece will give a unique at the rear of-the-scenes glimpse at the costumes from the film and will showcase Ellen Mirojnick, the film’s costume designer and Mercedes-Benz brand ambassador, discussing the captivating type that embodies Cinderella’s empowering spirit.

“It’s about time we see a present day-working day illustration of Cinderella,” claimed Porter. “I want to change the globe and really encourage folks to believe that that they can be whoever and whichever they want to be, as lengthy as they remain true to on their own. I’m energized to function with Mercedes-Benz on this marketing campaign the place the information of individuality is at the forefront as we empower aspiring girl bosses just about everywhere to embark on their have journey to the prime.”

Motivated by Cinderella and the Incredible Godmother, Porter labored with Mercedes-Benz to design and style a customized orange and gold glitter “chariot” motivated by his trendy inspiring character equally on and off the screen. The “chariot,” which is a Mercedes-Maybach S560, features therapeutic massage chairs, to start with-of-its-type technological know-how, a sparkling custom made wrap to showcase “Fab G’s” vibrant color palette and other distinctive aspects. The magical chariot will be revealed on August 2 with a video clip that highlights Porter’s grand and superb type in this modern day fairytale.

“We’re happy to collaborate with Amazon Prime Video on the reinvention of this vintage movie, which is set to redefine the magic that is ‘Cinderella’ and inspire all generations of girls about the globe,” mentioned Monique Harrison, GM, Head of Manufacturer. “Mercedes-Benz will continue to amplify strong stories, showing females and ladies almost everywhere that they are certainly capable of shattering the glass ceiling.”

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About Mercedes-Benz Usa

Mercedes-Benz Usa (MBUSA), headquartered in Atlanta, is responsible for the distribution, promoting and shopper service for all Mercedes-Benz goods in the United States. MBUSA gives motorists the most assorted lineup in the luxurious segment with 15 product strains ranging from the sporty A-Class Sedan to the flagship S-Course and the Mercedes-AMG GT R. MBUSA is also liable for Mercedes-Benz Vans in the U.S. More information and facts on MBUSA and its solutions can be discovered at and

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About Amazon Studios

Amazon Studios is the residence for expertise, creating and developing initial movies and television sequence for a worldwide viewers. Primary collection premiere on Amazon Prime Video clip, which is accessible in over 240 nations and territories, together with the Emmy Award-successful comedies Fleabag, developed by and starring Emmy Award-winner Phoebe Waller-Bridge, and The Wonderful Mrs. Maisel from Emmy Award-winners Amy Sherman-Palladino and Daniel Palladino, as nicely as the motion thriller drama Tom Clancy’s Jack Ryan starring John Krasinski, the irreverent superhero series The Boys, Greg Daniels’ comedy Upload, and The Underground Railroad, from Academy Award-winner Barry Jenkins. Amazon Originals also contain culturally suitable and buzzed about content these types of as Rihanna’s annual Savage X Fenty music and trend celebration. Amazon Studios also generates unique material for IMDb Television set, Amazon’s premium no cost streaming support. Future IMDb Television sequence from Amazon Studios involve the Bosch spin-off collection starring Titus Welliver and the Untitled Choose Judy Sheindlin Challenge.

In film, Amazon Studios produces and acquires unique videos for theatrical release and solely for Amazon Prime Video clip. Amazon Studios grew to become the to start with streaming company to acquire Oscars for Manchester by the Sea and The Salesman. In 2021, Amazon Studios acquired a report-breaking 12 Academy Award nominations, successful two for Seem of Steel for Best Editing and Very best Seem. Latest Amazon Unique Videos consist of the sci-fi adventure The Tomorrow War, starring Chris Pratt, the motion-packed thriller Tom Clancy’s Without the need of Remorse starring Michael B. Jordan, the cultural smash hit Coming 2 The usa starring Eddie Murphy, the Golden World-winning comedy Borat Subsequent Moviefilm with Sacha Baron Cohen, the Oscar-profitable Sound of Metallic starring Riz Ahmed, the relatives comedy My Spy starring Dave Bautista, Garrett Bradley’s Time,Sylvie’s Adore starring Tessa Thompson and Nnamdi Asomugha, Regina King’s directorial debut A person Evening in Miami…, and I’m Your Lady starring and produced by Rachel Brosnahan.


Promoting Agency: Merkley and Associates

Alex Gellert- CEO/Partner

Andy Hirsch- Chief Creative Officer

Max Godsil- Inventive Team Head

Gabi Hastings- Imaginative Director

Gary Grossman- Director of Broadcast Creation

Alex Kobak- Senior Producer

Pam Carden- Director of Business Affairs

Cynthia Davis- Main Shopper Officer

Lisa Mannarelli- Puleo- EVP/ Team Account Director

Beth Liss- Group Account Director

Ethan Nadel- Account Supervisor

Peter Gangi- Assistant Account Executive

Bev Don- Director Art Creation

Kristin Palmeri- Art Producer

Creation Enterprise: Biscuit Filmworks

Rachel McDonald- Director

Shawn Lacy- Partner/Handling Director

Holly Vega- Govt Producer

Maury Potent- Producer

Shayna Rubin- Put up Producer

Editorial/Submit: Rock Paper Scissors

Lauren Dellara- Editor

Eve Kornblum- Govt Producer

Brand Practical experience Internet marketing: Engine Shop

Chris Handy- CEO

Jimmy Cundiff- Executive Vice President

Emily Declusin- Account Director

Rory Stewart- Account Director

Lindsay Abken- Senior Graphic Designer

Nevertheless Images

Lisa Linke

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Contact: Lindsay Munson, Mercedes-Benz United states

201-573-2238Fay Shinder, Sunshine Sachs

[email protected]

323-244-6863Jenna Klein, Amazon Studios

[email protected]


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PUB: 08/02/2021 02:24 PM/DISC: 08/02/2021 02:24 PM